Well, first off: Who really cares, right?
I’m not really big on announcing sabbaticals or other relatively minor tweaks to my biz, but today I want to share a bit of my thinking behind why I’m making this change because I think it might help you, too.
When I started out as an online solopreneur (first as the host of retreats for creative people, then as a life coach), I followed a lot of what others were doing. I subscribed to dozens of newsletters for a variety of reasons (loved their voice/offerings/humor, wanted to see how they did things, get a sense of their social media strategy, or to follow a launch). I worked with two different coaches and this year hired a biz consultant coach to do an assessment of my online presence and get some insight into how to continue to grow my biz. I took an e-course or two. No regrets about any of these moves, by the way.
In my own business, I tried a bunch of things and failed at many of them, or decided they weren’t a good fit for me, for whatever reason.
I kept going, and learning, and adapting.
Right now, I’m at this really wonderful place in my business. I’ve been coaching for just about 18 months now. I have a healthy client roster. I’ve started public speaking and podcasting and am really enjoying that. People are starting to refer business to me and I feel really comfortable talking about my work, sharing my rates and assessing whether a potential client is a good fit or if I can maybe refer them to another person or resource(s) instead (all which used to feel soooo scary when I first started out!).
My work feels soulful, like me, like coming home.
I’m glad I kept going.
Part of this good feeling includes losing the need to follow what others are doing. I think when we’re starting out, it’s normal and even important or necessary to study, to emulate, to understand what works, what doesn’t, and why. Sometimes you have to know the rules before you can break or tweak them.
I’ve settled into a schedule, pace, and variety that feels right for me and works for my marriage and family, too. I have the experience and skill to charge what I do for my services and to set high standards and goals for my biz. I love my work coaching, having great conversations, and speaking to groups of all sizes. I’ve also started unsubscribing from anything that doesn’t make me excited or ready to be inspired when it lands in my inbox: “Oh good; Kate‘s newsletter is here. And Judi’s. Yay! And I love my daily Notes from the Universe!”
As I thought about my own newsletter, and where it fits into both my life and yours, I realized that I don’t need to reach out weekly. That’s an arbitrary timeline I bought into that works for others, and I can shift it in a way that I’m hoping will suit us both. Because we all get enough email, right? And I want the email I send out to be useful to you, or inspiring, or to make you laugh or think, or to create connection. I hope to do just that continuing onward, just at a different frequency.
I’m hoping you’ll use these thoughts to consider what you’re following, using, or doing in your own life or work that you might be ready to let go of. Or what you can tweak by releasing a sense of obligation, shifting toward inspiration and/or enlivening usefulness. How can you make what you read and create yours?
I’d love to hear about your experiences with creating a life + biz that suits YOU, your feels about the deluge of email we all get, what makes the cut within your inbox and what doesn’t (and maybe has to go). I think there’s a lot of potential for some great conversations around all of this. Post a comment and share your thoughts.